Are your Exhibition Stands ‘so last year’?
Listed Under: News
It is a New Year and time for a spring clean! Exhibition and Conference season is nearly upon us, so you need to get your exhibition stands out, dust them down and check to see if they are still relevant for your business.
The key to successful exhibition planning is to get your stand ready early. If your 2020 marketing plan includes exhibiting, then it is really important to make sure that you have everything ready in plenty of time. The last thing you need, at an already hectic time, is to be organising content, design, printing and delivery at the last minute.
Here are a few things that you should check are up-to-date:
Make sure that the content still reflects the products and services that you are currently offering.
If anything has changed within the business in the past year you will need to include or remove anything out of date from the posters.
Check that the content clearly represents your brand and is using the right words to attract your target audience.
Look at the images and photos used in your posters and decide if they still reflect the brand images.
Ensure that you have images of new products and services and any discontinued ones are removed.
If you have new employees or people have left and there are photos of them then you might want to change these too.
3. Contact Details:
People need to know how to contact you or find out more about your company, these details need to be up-to-date.
Add your social media links and consider using a hashtag especially for exhibitions so that you can track where your audience and coming from and use it to engage with people at the show.
Stand out from the crowd?
Exhibitions are really crowded affairs, with so many other businesses exhibiting and people walking around it can be really difficult for you to stand out.
Using exhibition stands in a really creative way can make a real impact, especially if you have been going to the same shows for a while or you often see the same people at exhibitions.
You can easily stop people in their tracks by having something a little different for them to look at. The content and design can also help to start a conversation with delegates. We can help you to achieve the look and feel that you are after and can also work alongside your expo stand designer if required.
Going Green in 2020?
You have asked for us to provide products that are more environmentally friendly. CitySigns are really pleased to announce that we have listened and delivered! You can now find a green option exhibition range of products to choose from HERE
If your stands and posters are in need of a re-fresh, we have a wide range of products to choose from to suit your exhibition budget.
Don’t know what it is that you need?
We are always available to listen to you so please contact us to discuss the event you are attending, and we will help you to choose the best solution. Please contact 01905 640007 or email firstname.lastname@example.org.