Why is effective signage important for your business?

Why is effective signage important for your business?

Listed Under: News

Never has it been more important for your business to stand head and shoulders above the rest with high impact signage for your business.

Signage for businesses can include a variety of forms including exterior and interior building signage, digitally printed information graphics, wayfinding signage… in fact the list is endless. But why is effective signage so important for your business? We look at the main reasons why professional signage is a critical part of your business’ communication strategy…

A business with no sign, is a sign of no business

At a basic level if your business has no signage, how do your customers know you are there? Conveying the message that you are open and still trading is very important, particularly during the COVID-19 pandemic as businesses struggle to stay afloat with the financial pressures that multiple lockdowns have presented. Keep your visibility high to maintain interest levels in your products and services.

Build brand awareness

Strong brand recognition comes from repetition at the right place at the right time with the right audience. Business signage with quality design work at the optimum position can act as ongoing advertising that builds brand awareness so that once a potential customer needs your services you are the first person they think of.

Helps reflect credibility and trust

Effective signage can say a lot about your business. Obviously, what your business does and how to contact them, but you can also include accreditations and current accolades to convey your high-quality service standards that help build trust in your services.

Success breeds success

It’s an age old saying that ‘success breeds success’ and this is very true in business. If you look like your business is doing well then customers will be even more attracted to buy from you. Top quality business signage gives you a professional image of a company that is successful and will be here today and here tomorrow.

Supports promotional activity

Adding promotional banners in addition to consistent business signage can give sales a real boost. Make sure promotional banners are clear to read from a long distance, made from a durable material, securely installed and of course displays the correct information.

Signage keeps you safe

Whether it’s standard health and safety signage, hazard warning information or social distancing signage, business signage helps you to maintain a safe environment for your staff and your customers.

If you would like to know more information about why effective signage is important for your business then contact the City Signs team, we would be delighted to have a chat, after all we have over 60 years’ experience in the industry! Please contact us by emailing info@citysigns.co.uk or alternatively call 01905 640007.