The Importance of Vehicle Livery in Road Safety

The Importance of Vehicle Livery in Road Safety

Listed Under: News

It’s Road Safety Week this week and to support ‘Brake’, the road safety charity, we are highlighting the importance of effective vehicle livery to help safeguard lives from motor related accidents.

‘Brake’ estimates that every 24 seconds someone is killed on a road and more than 1.3 million people die on the roads every year. In fact, road crashes are the leading cause of death for young people aged between 5 to 29 years old. Vehicle livery, vehicle signage and wrapping can all aid safety by increasing visibility and therefore reducing accidents in the workplace and on the roads.

Vehicle livery, helping keep you and others around you protected:

Why are the materials used in vehicle livery important? High grade reflective materials are critical to providing high visibility vehicle livery. Particularly at dawn and dusk or when conditions are foggy, this is when reflective signage really comes into its own. Specialist high visibility vehicle livery can save lives, as it helps to increase reaction times and reduce road traffic accidents.


Can vehicle livery design have a part to play in being seen?

The answer is ‘yes’! Chevrons are a key indicator and international pattern to send the message ‘Warning – I am here’. Vehicle livery experts, such as CitySigns, can advise you of the standard colour and dimensions for chevrons, to ensure maximum impact to follow safety guidelines. If a vehicle is working on highways, it is a legal requirement to have chevrons clearly displayed.


Positioning of your high visibility vehicle livery.

It might sound like common sense but to be fully effective, high visibility vehicle livery needs to cover the sides of the vehicle which pose a particular risk. Plus, it might not be enough to just cover the rear of the vehicle, high visibility livery should be considered from an overall health and safety perspective.


Stay safe today, tomorrow and the day after.

High visibility vehicle livery needs to be durable so that it’s effective even in the toughest conditions. Damaged, dirty and pealing vehicle livery will not only look unpleasant and tarnish your brand, it also reduces the reflective power as well. Installing high quality materials will certainly get around most of this problem but you must still keep your vehicle clean too.

If you would like a free review of your vehicle livery for current road safety standards, please contact 01905 640007 or email for full details.