Branding your fleet with vehicle livery and graphics

As vehicle livery is a cost-effective way of advertising your business on the road, having a fleet of company vehicles means you have an ideal opportunity to maximise exposure. With many options available for vehicle livery for your fleet, do you know why branding your vehicles is so important?

Why is fleet vehicle livery critical in marketing your business?

Consistent messaging is the key to effective marketing for any business, whether you have a global business, a multisite organisation or a small family business. To maximise the advertising of your business by using your fleet of vehicles, signage and van livery needs to be the same on all vehicles so that the brand can be recognised. Consistency includes the same livery design on each vehicle that matches the overall corporate identity of the business. Plus, we automatically think of vans when considering signage but of course livery can be across all vehicles including cars, vans, trucks, trailers and even motorbikes.

What types of vehicle livery are there for fleets?

Vehicle graphics, lettering and images can be applied to the side, front and rear of your vehicles. Particularly with fleet vehicles, which are often on lease, and will therefore be returned after the contract has ended, care needs to be taken with the application of the vehicle livery to ensure no damage occurs to the paintwork. Specialists need to design, apply and remove vehicle livery, to help save you money in the long run so that when the vehicle is returned to the leasing company it is in mint condition.

Part wraps for my company vehicles

Wrapping just part of your company vehicle can give you a high impact vehicle livery solution that can easily be changed if the branding of your business changes. Making sure that the design fits exactly to the shape of the vehicle is key, needing a careful eye for detail at every step of the vehicle livery process. Another thing to consider, particularly if you are thinking of branding all sizes of vehicles in your company fleet, is will the design work well across all makes and models? Sometimes simplicity is the key if you’re branding a large fleet of vehicles.

Magnetic panels for vehicles

Vehicle livery using magnetic panels can give you the best of both worlds! It allows you to use your vehicle on weekdays and then when the vehicle is not in use the magnetic vehicle panels can easily be removed so that it fits personal needs too. As with all signage the materials used must be fit for purpose to avoid damage to the vehicle or the owner of the vehicle.

The other important role of van livery for your fleet of vehicles is visibility on the roads for health and safety reasons. Reflective elements should be applied in the right positions on the vehicle with a bright, reflective material to ensure maximum exposure in hazardous or low-light conditions.

For more information regarding livery of your fleet of vehicles please don’t hesitate to contact us on info@citysigns.co.uk or call us on 01905 640007.