At City Signs, we believe that businesses have a role to play beyond the services they provide. Being part of the Worcester business community means using our skills, experience and influence to support causes that have a genuine, lasting impact.
One organisation that closely aligns with those values is the Grace Kelly Childhood Cancer Trust, which marks its 10th anniversary in 2026. City Signs has been involved with the charity since our 60th anniversary in 2020. This followed a long-standing personal family connection, as Darren and Deanne’s eldest sister, Debbie, taught Grace to dance.
City Signs is proud to continue its relationship with the Grace Kelly Childhood Cancer Trust both as a client and through deeper, long-term involvement at board level since 2023.
City Signs supporting the Grace Kelly Childhood Cancer Trust beyond a traditional client relationship
City Signs’ support for the Grace Kelly Childhood Cancer Trust goes beyond a standard client relationship. Alongside his role as a Trustee, Darren has supported the charity through various fundraising initiatives over the years. This kind of behind-the-scenes support is vital for charities as they grow and take on larger ambitions – something the Grace Kelly Childhood Cancer Trust has continued to do year after year.
Alongside governance and strategic input at board level, City Signs also supports the charity in practical ways, drawing on its core expertise. Recently, following the Trust’s move into new office premises, City Signs assisted with signage to help create a functional, welcoming and professional environment.
This approach reflects City Signs’ wider belief that businesses can contribute meaningfully to their communities by offering skills, experience and practical support, alongside fundraising and hands-on involvement – not just donations.
Why this matters to City Signs
The Grace Kelly Childhood Cancer Trust is widely recognised for its work supporting families affected by childhood cancer and for raising awareness of the signs and symptoms that can lead to earlier diagnosis and better outcomes.
As the charity reaches its 10 year milestone in 2026, it also presents an opportunity to reflect on the role local businesses can play – not just as donors, but as active supporters who share time, skills and experience.
Whatever cause a business aligns with, making a conscious effort to support it this year can have a meaningful impact.
Darren’s ideas on how to get involved in The Grace Kelly Childhood Cancer Trust’s 10th year
One of the most powerful aspects of the Grace Kelly Childhood Cancer Trust’s work is the way it brings people together through a wide range of initiatives. There are many ways individuals and businesses can support the charity, regardless of size or capacity.
Here are just a few ways to get involved during this milestone year:
- Fundraising and donations – As the Trust receives no statutory funding, financial contributions help fund family support services, awareness campaigns and educational resources.
- Taking part in events – The annual Grace Kelly Childhood Cancer Trust Ball is a key event in the charity calendar, bringing together supporters, businesses and the local community. Campaigns such as the Treecycle also offer opportunities to support the charity while taking part in shared challenges.
- Workplace and school fundraising – Activities like cake sales, dress-down days or Christmas jumper days are simple but effective ways to raise both funds and awareness.
- Volunteering time and skills – Many charities rely on volunteers behind the scenes, whether for events, admin support or specialist skills.
- Spreading awareness – Sharing The Grace Kelly Childhood Cancer Trust’s posts on social media, learning the signs and symptoms of childhood cancer, and passing that knowledge on to others can have a real, lasting impact.
Often, it’s the smallest actions, repeated across a community, that create the biggest change.
Community support at the heart of what we do
For City Signs, supporting the Grace Kelly Childhood Cancer Trust is one example of how social impact is woven into the fabric of the business. It reflects a wider commitment to standing alongside the local community and contributing where possible.
As the Grace Kelly Childhood Cancer Trust marks its 10th anniversary, we’re proud to continue supporting the charity’s work and to stand behind the families, volunteers and supporters who make it possible.
If you’d like to learn more about the Grace Kelly Childhood Cancer Trust, their awareness campaigns, or ways to get involved during this important year, we encourage you to visit their website and explore how you can help make a difference.