When it comes to the busy festive period, planning is key. Gone are the days when we never saw anything tinsel-related before Halloween. By October, many businesses have their displays out, since promotions like Black Friday mean that the sales process starts around this time. According to one study, some 28% of consumers will be preparing for Christmas earlier than previous years.
Here at City Signs, we are already getting orders in from customers who are running new promotions or need theirs updating. You may find that your customers start asking about festive products or services surprisingly early to avoid disappointment, so it’s never too soon to be prepared and have your activity confirmed and on display as a visual prompt.
Whether you have some tired signs that could do with replacing, have had a recent rebrand, or simply need to get in front of the competition and grab customer attention for a festive promotion, we have several eye-catching solutions to make sure you stand out from the crowd.
Mapping the route to a sale
When trying to direct your customers to your festive event, a cost effective and eye-catching Christmas signage option can be digitally printed floor graphics. Bold, colourful and temporary, giving clear directions to where your customers need to go, they can be incredibly useful when the footfall increases and a simple solution is needed to keep potential customers flowing in the right direction.
Stand out in the dark
Illuminated signs are perfect for those dark, winter nights as they are bright and easy to see. Having some form of illuminated sign is ideal for businesses who operate during the dark winter hours, such as restaurants and bars, who need their Christmas signage to be prominent. You can have lots of fun designing a festive sign, as there are endless possibilities.
LED signs are great options for hotels, bars, clubs and restaurants as they allow customers to get photo selfies with the sign and share on social media, giving your business more exposure.
One-off festive roller banners
Affordable and convenient, for a one-off promotional sign that makes financial sense, our roller banners are a great solution. Cost effective and giving a high quality, professional finish, a roller banner is an effective tool to communicate your Christmas promotion and display your branding. The set up is super quick and they are easily transported, as are so many of our signs. Also, if sustainability is important to you, you can opt to be kinder to the environment by choosing our range of environmentally friendly, cardboard banners.
Grab attention at point of sale
Did you know that point of sale (POS) signage can be both indoor and external? There are a myriad of options that can prove cost-effective and work to all budgets when it comes to your Christmas signage. Several types of signs can be interchangeable and used year-round, so that you can swap your festive POS messaging for other seasonal or year-round communication.
The City Signs team has worked on various types of POS, from banners and large portable signs to even electronic scrolling displays and signs that are projected. We have the experience to know when exterior POS might need planning permission, so do call us and we’ll be happy to advise.
Stand out at your festive fayre
If you’re planning a festive exhibition or Christmas fayre this year, having a good quality display gives the best possible first impression that entices delegates or potential customers into your space, whether you’re in or outdoors.
An elegant and cost-effective option can be a stretch fabric display, which are seamless branded fabrics that are pulled over a pop-up aluminium frame. They can be flat or curved, small or up to 3.5m wide, plus can be stretched over a table. We also create ‘Shell Schemes’ where you slide a number of graphic panels into a set framework.
Display graphics, or printed exhibition panels are worth considering, as they can be fitted into a frame that has been used before; a flexible and cost-effective option for Christmas signage.
If you really want to make an impact at your exhibition, an illuminated display will do the trick. City Signs has a range of LED lighting displays for you to choose from, including the ‘Illumigo’ and ‘Formulate Monoliths’, each appropriate for a range of uses. Bright and low on energy cost, these are straight forward to set up and will help you stand out from competitors. We also offer a LED pop-up backwall, ‘the Embrace’, which can make a variety of striking shapes, from a large straight wall to a u-shaped display.
Window graphics to draw your customers in
Your Christmas retail window is one of your most valuable merchandising assets, especially when foot traffic is high. Did you know that one-way vision graphics can provide an eye-catching display while letting you see out clearly without obstructing the natural light? They can also be reused, installed easily and removed without leaving residue, making them convenient as well as great for advertising.
By getting organised with your Christmas signage early and strategically incorporating outdoor banners, window graphics, festive posters, and professional graphic design services, your business can create a visually enchanting experience that attracts customers and stands out from the competition.
For more information and an informal chat with a member of our friendly team, call us on 01905 640007 or email us at info@citysigns.co.uk.