What are the important factors to consider when sourcing new business signage?
Creating new business signage for your company is not just about creating a pretty sign, it’s about capturing attention, conveying the right message, and driving customer engagement. Whether you’re a shop owner, multinational manufacturer, or have a business within a listed building, the importance of high impact business signage cannot be understated.
The City Signs team has 65 years of experience to draw from and we’d love to share some top tips with you that we’ve picked up along the way for when you’re looking to invest in some new business signage.
What information should I include on my new business signage?
Effective business signage needs to very simply tell people you are there, with core practical information about your company name, logo, what you do etc. However, it can be hard to know where to start. How much information should I include? Do I need a tagline for better brand recall?
Impactful business signage should be instantly recognisable with your logo and reflect your brand identity. City Signs has been advising businesses in the Worcester area about what to include on their business signage for decades, and we will do site visits to ensure we fully understand your company’s needs. We know what has a good impact and will work with you throughout the process to decide on what’s right for your unique business.
First impressions are priceless
According to research cited in this Forbes article, ‘94% of first impressions are related to design’.
Making a positive, lasting first impressions is vital – you must also standout in a busy street and within your industry. A potential customer needs to see professional business signage that reflects the quality of your work and therefore it plays a vital role in attracting customers and creating a positive brand presence.
Invest wisely in your new business signage
Cheap, flimsy signage doesn’t last and won’t impress anyone. Nothing looks worse than when a letter falls off and then it spells out something funny, or even rude. We can think of a few signs that have stood out for the wrong reasons!
Slick and sturdy signage that reflects the high quality of your brand and business is important. It’s not just a pretty board; it’s a sales tool that supports your marketing strategy and can help you win new business. In competitive markets it can mean that a potential customer comes to you and not the competition, due to the high professional standard of your business signage.
Experience pays off
Choose a company with knowledge in the industry and a safe pair of hands. Look at our case studies to see what our clients have said.
Look for a sign company that offers custom design services and takes the time to understand your brand identity. The City Signs team invests time to get to know your brand and business needs. Your company is unique, and your signage should be too.
Ensure the manufacturers can answer your business need
You may have a requirement for both internal and external business signage. For example, receptions and entrances, traffic management, building signs, and all types of building signage. City Signs is well versed in dealing with all these areas and able to create and install a comprehensive range of interior and exterior commercial business signage.
We’re able to meet the needs of individual buildings in multiple locations and welcome all projects, from budget to bespoke, and can include almost unlimited signage types, sizes, designs and colours – as well as illuminated options. We can even create and install temporary building signage.
If reducing your carbon footprint is important to your business please be aware that City Signs strives to ensure our methods are as sustainable as possible.
Invest in the future of your business
Investing in stand-out new business signage can grab attention and drive results for your company. Dynamic business signage can also reinforce your brand power and support your marketing creating front-of-mind recall for long term business growth.
For more information and an informal chat with a member of our friendly team, call us on 01905 640007, email us at info@citysigns.co.uk, or visit our website.