With the first day of Spring on the horizon on Sunday 20th March, it’s a key time for garden centres to get ready for the busiest time of the year by revamping their signage to maximise sales. City Signs have long been the chosen signage partner of choice for garden centres across Worcestershire and our top tips will help you create the right impression to aid consumer purchases.
Types of signage you might need for your garden centre:
Business signage at the entrance
Right outside your garden centre a clear, eye-catching sign can not only signpost your business but also attract passing traffic. Also make sure your signage is of a high quality to withstand the elements, this could be the first branded item they see of your business and first impressions count. Signage to the front entrance and the all-important coffee shop, create the right ambience so that customers stay as long as possible and spend more money.
Banners and posters for special offers
Particularly during spring and early summer, homeowners are restocking their gardens with low-cost plants such as bedding plants and vegetables, Buy-One-Get-One-Free offers always draw the crowds so having bright, simple posters can optimise sales.
Point of sale displays
Both indoors and outdoor POS displays enhance the visitor experience and the look and feel of your garden centre. Creating POS displays increases the browse time of your customers. The more they browse, the more they buy… simple!
Wayfinder and floor signage to aid flow
Help visitors to your garden centre find their ideal plant, gift or even the toilets. A trip to the garden centre is an experience all ages enjoy and pointing your visitors to their favourite sections, reduces the number of questions that staff need to answer in the shop and in the nursery.
Window graphics to create impact
One-way contra vision graphics are a very stylish way to dress a window yet still create a light and airy environment. Plus, other branded graphics can be used to mark sections of displays. Window graphics in your garden centre can give a modern feel and quality finish to your marketing.
Vehicle livery for your delivery van
Your garden centre home delivery van is a mobile advert for your business out on the roads. By having the right vehicle livery, you can reach local customers in a unique and passive way, providing information about how to contact you and increase awareness of your business. Give your van a good clean too, your reputation is at stake.
As the storms subside brighter days are coming and the promise of Spring is already seen in the garden as buds and shoots mark the start of a new season. The City Signs team are right there with you, giving your garden centre the support it needs with its signage. With over 60 years’ experience in providing signage solutions for businesses across Worcestershire, you know you’re in trusted hands.
Call us today on 01905640007 to speak to one of our print specialists or alternatively email us for a quote on info@citysigns.co.uk.