1. Personal touch: At City Signs, we understand the true meaning of personalisation. Our customers are not just numbers or transactions; they are an extension of our family. With a deep understanding of our clientele, we can foster genuine connections, anticipate their needs and tailor our services accordingly. For instance, our website showcases a vast array of signage solutions – including bespoke LED signs and vinyl graphics, tailored expo and exhibition stands, vehicle livery and graphics, point of sale (POS) and pavement signs – ensuring that we meet each customer’s unique requirements. Take a look at our services to find out more.
2. Shared values: Family businesses are built on a foundation of shared values and a common purpose. As our Managing Director, Darren Wilkins, aptly puts it: “The most powerful attraction to working with a family business is knowing that you are dealing with people who have integrity, trust and respect at their core.” These shared values guide us in every aspect of our customer interactions, ensuring consistent, exceptional service. Hear what our clients have to say on our dedicated case studies page.
3. Long-term commitment: Unlike larger corporations, family businesses prioritise long-term relationships over short-term gains. We’re invested in the success and satisfaction of our customers beyond the immediate, financial transaction. This commitment enables us to go the extra mile, offering personalised after-sales support, loyalty programmes and a genuine willingness to resolve any concerns promptly. For instance, our loyal customer base benefits from exclusive discounts and priority service, leading to testimonials like the following, from William Blake, Managing Director at St Peters Garden Centre:
“We have been working with Darren Wilkins and the City Signs Team for over 10 years now, so they know us really well and our expectations. They have a lot of experience in different aspects of signage and the function of each piece internally and externally, so we always know we are in safe hands, year after year”.
4. Flexibility and adaptability: Being a family business allows us to be nimble and adapt quickly to changing customer needs. We can swiftly respond to feedback and implement improvements, ensuring our services evolve alongside our customers’ expectations. This agility is showcased in our ability to offer eco-friendly signage options, responding to the growing demand for sustainable solutions. Tracey Davis, Sterling Networks, commented: “We are absolutely delighted with the results. It is great to use one of our long-standing members and a neighbour to boot!”. She continues: “Darren clearly understood what we were looking for and was able to turn our ideas into reality. We are so pleased with the high quality of the finished signs, graphics and display panel.”
Family businesses possess a distinct advantage when it comes to customer service. The personal touch, shared values, long-term commitment and adaptability creates an environment where exceptional service thrives. As a family business, City Signs take great pride in these qualities and are dedicated to surpassing our customers’ expectations, creating lasting relationships and fostering a sense of belonging within our extended family. As Darren says: “Our commitment to our customers is unwavering, it’s embedded in our family’s heritage – thanks to my hard-working family and colleagues – and continues within the ethos of City Signs today.”
If you’re searching for a reputable family-business to provide signage and display options, look no further! Please call the team for a friendly chat about your needs. We’re happy to help.
As seen online in Sterling Magazine.
