We live in a world dominated by screens. After all, you’re probably reading this sentence on your smartphone, tablet or computer. And in this new world order, it’s easy to wonder if print still has a place.
We’re here to fight print’s corner. Despite the incredible rise of digital media, print is far from obsolete. There’s something about the tactile experience of holding a printed piece that digital formats simply can’t replicate. And that’s something your business should take advantage of. This blog explains why…
Why print still matters for businesses
Print offers something digital media can’t.
It’s tangible.
The feel of quality paper or the weight of a well-designed brochure sticks with people far longer than any pop-up ad ever could. They’ll even remember the smell of ink and paper and the different textures along the surface.
All this means it’s no surprise when we learn that research shows people tend to retain information far better when it’s printed rather than read from a screen. There’s a psychological reason for this. Physical print triggers deeper engagement in the brain. As a result, someone has better recall and understanding of the topic.
For businesses, this means printed materials trump one-click advertising and spreading information every time. They create a lasting impression.
Print also brings credibility. A glossy brochure or a well-crafted flyer speaks volumes about your business’s professionalism. It conveys reliability and trust, establishing yourself as a permanent feature in people’s minds. These factors are hard to gain from digital media alone. Digital media is fleeting. In most cases, something pops onto someone’s screen for a few seconds (or a few minutes, tops) – and then it’s gone. But a printed piece stays in someone’s hands, on their desk or even pinned to their wall. You’ve got a much higher chance of it being seen, absorbed and remembered.
Why opt for digital printing services?
You have several options when it comes to printing, but we firmly believe that digital print is the way to go for most organisations. It’s faster, cheaper and more sustainable than traditional litho printing. There’s no time-consuming setup or expensive plates, and changing designs for different batches is far easier. If your business needs a short run of prints (such as for a limited-time offer), digital print allows you to immediately produce exactly what you need, with no waste.
Such versatility makes digital print a fantastic option for small businesses or those seeking easy customisation. There’s no need to order a large quantity. Digital print holds the answer, no matter whether you’re printing 50 brochures or 5,000.
On top of this, digital print is more eco-friendly. Traditional printing processes often waste resources, from paper to ink. Digital print reduces that waste and uses less energy, making it a more sustainable option. As businesses become increasingly aware of their environmental impact, digital print offers a way to stay green while still getting quality results.
The perfect match: print and digital campaigns
While digital media dominates the marketing landscape, print and digital work best when combined. Integrated campaigns taking advantage of both channels are more effective in reaching customers and driving action. Print still delivers unique results that digital can’t match, while the cost-effectiveness and reach of digital media are unparalleled.
For example, direct mail has shown better response rates than email marketing. There’s something about receiving the post that still excites people more than another potential spam email in their inbox (along with 100 others). However, your print material could direct people to your website and work in tandem with digital ads to amplify your message.
As with everything, it’s about quality, not quantity. It’s a better use of resources to target a few high-quality leads than lots of low-quality leads. Consider drawing up a cost-benefit analysis to help you decide how best to approach an integrated print and digital campaign.
Print’s place in the modern digital world
Nowadays, the role of print media is undoubtedly different. Think of the decline in physical newspaper copies, for example. But that doesn’t mean its days are over or even numbered. In fact, print is thriving. Modern advances in digital print bring businesses the tools to create high-quality marketing materials like never before.
Here at City Signs, we’re a family-run organisation helping businesses like yours take advantage of the wonders of print marketing. Whether you need flyers, posters, wall graphics, vehicle advertising or much more, we’ve got you covered. Reach out to us today for more information.