Christina Darling

Signage helps customers find, recognise and interact with your business. Whether it is your exterior building signs, illuminated lettering, exhibition displays, one-way vision graphics or promotional boards, it plays an important role in how your business looks and communicates. But have you ever considered the environmental impact of the signage you buy? The materials used,

Worcester-based signage company City Signs is investing in new printing technology expected to reduce production waste by around 70%, while opening up new possibilities for customers. The family-run business, which was founded in 1960, has invested in an HP Latex R530 Printer at its Ball Mill Top Business Park premises. The investment will allow City

Booked an exhibition? Here’s how to make sure people actually stop at your stand The Expo Ready Package brings signage, photography and print together so your business looks confident, consistent and ready to be remembered. There’s a particular moment every exhibitor knows. The stand is booked, the event is in the diary, and then reality

Expert Tips for Temporary Business Signs That Actually Work  Temporary signage is often seen as just that – temporary. Because it’s only needed for a few days, weeks or months, it can be tempting to treat it as an afterthought.  In reality, temporary signs often have one of the toughest jobs of any marketing asset. They have a limited window

Earlier this month, we found ourselves working on a project that felt like a journey through the history of our industry. At the RGS Cricket Pavilion, master signwriter Nick Sanders was carefully applying gold leaf lettering to the honours boards, while alongside him, Deanne Wilkins installed digitally produced vinyl graphics. Two very different techniques, two

Your vehicle graphics are often the most viewed form of advertising your business owns. Unlike social media ads or printed flyers, branded vehicles move through towns, business parks, retail areas and motorways every single day, generating thousands of impressions without ongoing advertising spend. But not all vehicle graphics work. Some are instantly recognisable from a

With World Day for Safety and Health at Work (28 April) putting workplace safety firmly in focus, it’s a timely reminder for businesses to look beyond compliance and consider a more practical question: is your safety signage actually being seen, understood and acted on? Health and safety signage is a legal requirement in many workplaces. But

For many businesses, the issue isn’t their brand – it’s how they present that brand. A logo may still be recognisable, the colours familiar to customers, and the business name well established in the local area. However, the physical signage representing that identity can naturally lose its impact over time. Materials fade, lighting dulls, and

Your shopfront is arguably your most important piece of marketing. It works 24 hours a day, seven days a week. For retail businesses and brick-and-mortar premises across Worcester and beyond, customers often decide whether to walk in within seconds. If your shop signage isn’t working hard enough, it could be quietly costing you footfall and

At City Signs, we believe that businesses have a role to play beyond the services they provide. Being part of the Worcester business community means using our skills, experience and influence to support causes that have a genuine, lasting impact. One organisation that closely aligns with those values is the Grace Kelly Childhood Cancer Trust,